Enhancing Client Engagement
for Solomon Partners

Despite its industry leadership, Solomon IP struggled with a fragmented digital marketing infrastructure that hindered effective client management and lead conversion. Their Head of Digital Marketing, Simon Greenwood, faced the critical challenge of unifying data and workflows across marketing, sales, and customer support to foster a seamless client journey and enhance business scalability.

To address these systemic issues, Solomon IP turned to HubSpot’s comprehensive CRM platform, which offered an integrated suite of tools tailored for marketing, sales, and service hubs. This platform promised to align all client data, channels, and team activities around a single source of truth, enabling more strategic and synchronized operations.

The implementation of HubSpot began with a focus on customizing the platform to meet the specific needs of Solomon IP. This process involved setting up detailed client and lead management systems, integrating email marketing tools, and deploying HubSpot’s advanced reporting features to gain deeper insights into client behaviors and campaign effectiveness. The transition was supported by targeted training sessions to ensure all team members could fully leverage the platform’s capabilities.