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Vodafone Business, a division of Vodafone Group plc, operates globally, offering telecommunications and IT services to 1500 customers in 150 countries. Representing 30% of the group’s revenue, Vodafone Business strives to empower businesses in a digital-first environment, facilitating connections that drive progress and success.
Vodafone Business faced significant challenges in its quest to become more customer-centric and digitally advanced. The existing infrastructure was cumbersome, costly, and slow to adapt to market needs, leading to delayed product launches and services. The business and IT teams were misaligned, further complicating their objectives to streamline operations and enhance service delivery.
In response to these challenges, Vodafone Business implemented the Liferay Digital Experience Platform (DXP). This platform was selected for its robust capabilities in managing complex digital experiences and ability to integrate with existing systems, thereby providing a seamless service experience across all levels of customer interaction.
The implementation of Liferay focused on creating a unified self-service portal known as COVE (Customer Omnichannel for Vodafone Enterprise). This portal was designed to improve accessibility, allowing customers to manage their services efficiently and personalize their interactions according to their specific needs. The transition to Liferay was completed in just six months, showcasing the platform's adaptability and the effectiveness of Vodafone's strategic planning.
The new digital platform transformed Vodafone Business's operational efficiency and significantly enhanced the user experience. COVE enabled a more integrated view of services, which simplified customer interactions and supported real-time service management. This led to improved customer satisfaction and operational agility, allowing Vodafone to quickly respond to market changes and customer needs.
Vodafone Business's migration to Liferay's cloud platform marked a pivotal shift towards a more integrated and responsive business model. The success of this project not only enhanced Vodafone's service offerings but also demonstrated the potential for other companies in the industry to follow suit, using technology to overcome traditional barriers and drive future growth.
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