Transforming Student Recruitment
for EHL Swiss

Previously, EHL Swiss's recruitment process was hampered by fragmented technological solutions. This disjointed approach led to inefficiencies, particularly after the acquisition of the Swiss School of Tourism & Hospitality (SSTH) in 2016. Recruiters, who traveled globally to host events, generated numerous leads but lacked the technology to effectively follow up. The absence of a unified system to track interactions from initial contact through to application submission resulted in high acquisition costs and limited visibility into the prospective students' decision-making process.

Recognizing the need for a cohesive strategy, Veronique Malan, Director of Marketing and Sales Channels at EHL Group, championed the adoption of HubSpot. HubSpot's all-in-one platform was selected to consolidate sales, marketing, and customer success tools, thereby enhancing the student experience and boosting admissions. The platform’s robust capabilities in lead management and engagement tracking were poised to transform EHL Swiss's approach to student recruitment.

The implementation of HubSpot started with integrating Marketing Hub Professional to centralize and streamline marketing efforts. This was complemented by the Sales Hub, which equipped the sales team with tools to monitor real-time interactions and enhance follow-ups. The synergy between these hubs facilitated a structured and effective recruitment process, enabling personalized outreach and more strategic lead nurturing.