Streamlining Global Healthcare Services
for Care.com

Despite its consumer market success, Care.com faced significant hurdles in scaling its B2B services. The sales and marketing teams struggled with outdated tools that hindered effective engagement with prospects. The lack of real-time data and the inability to track interactions meant that sales reps could not act swiftly on leads, impacting sales efficiency and overall growth in the B2B domain.

To overcome these challenges, Care.com adopted HubSpot’s integrated platforms, including the Sales Hub and Marketing Hub. This solution provided the sales team with real-time notifications about prospect activities, such as email opens and website visits, allowing for timely and relevant follow-ups. Simultaneously, the marketing team leveraged HubSpot to run cohesive campaigns and measure their impact effectively, ensuring both teams worked in tandem towards common goals.

The implementation of HubSpot’s tools marked a significant transformation in how Care.com’s sales and marketing teams operated. With 24 sales reps using HubSpot Sales Notifications, the team became more agile, responding to potential prospects while the interaction was still fresh. This immediacy helped reduce the number of calls and messages needed to engage a lead, thereby speeding up the sales process and enhancing productivity.