Amplifying Global Environmental Engagement for
World Wildlife Fund

WWF's Earth Hour, an annual global campaign, faced significant challenges in digital engagement due to an outdated content management system (CMS). The organization needed a robust, secure, and flexible CMS that could handle high traffic volumes and enhance user interaction. With the campaign's growing scale, there was a pressing need for a system that could provide deep insights into user behavior and facilitate a personalized content strategy to better engage participants globally.

After thorough consultation with Connect Labs, WWF chose HubSpot's CMS Hub for its scalability, security, and integrated marketing capabilities. The CMS Hub was selected for its ability to support high-volume traffic efficiently and its extensive customization options that catered to the diverse needs of WWF's global audience. It allowed WWF to seamlessly integrate marketing and content strategies, ensuring a unified approach to user engagement.

The transition to CMS Hub involved a strategic overhaul of WWF's website infrastructure. Connect Labs spearheaded the development, focusing on user-generated content, real-time content updates, and personalized user experiences. Key features like HubDB were utilized to automate content creation, allowing WWF to focus on strategic engagement rather than manual updates. The integration also included advanced reporting tools from CMS Hub, enhancing WWF's ability to track and analyze user interactions across multiple channels.