Boosting Conversions with Innovative Automation
for Funding Circle

The loan application process at Funding Circle was experiencing high abandonment rates. Applicants often paused or exited due to the detailed information required, which wasn't readily available. This challenge was compounded by a system that lacked the flexibility to engage users based on their specific drop-off points, leading to potential customer loss and decreased conversion rates.

In partnership with Acoustic, Funding Circle transformed its engagement strategy through a series of workshops that refined its use of the Acoustic Campaign technology. This collaboration enabled the development of a sophisticated cart abandonment program that utilized advanced decision-making capabilities to customize follow-up communications. The new system integrated directly with Funding Circle’s application platform, allowing for dynamic responses based on individual user progress within the application process.

The solution was designed to address user drop-off at various stages of the application process. By employing over 160 objects including user redirects, profile updates, and multiple email configurations, the system could offer personalized encouragement to applicants. This method reminded users to complete their applications and provided the necessary support tailored to their specific stage in the process.