Championing Media Accessibility and Innovation
for SkyTV

The company was hindered by an outdated website that detracted from user engagement and hampered service scalability. This old platform was cumbersome to navigate and lacked essential functionalities that modern consumers have come to expect. The inefficiency of the platform increased reliance on call centers and limited effective self-service capabilities. Additionally, the platform's inability to scale efficiently made it difficult to manage high-demand events and regular content updates.

In response to these challenges, SkyTV adopted the Liferay Experience Cloud Self-Managed (SM) platform. This choice was driven by the platform's ability to streamline operations, enhance the customer experience, and provide the needed agility to respond to dynamic market demands.

The implementation was strategically planned over ten months and executed in two phases to minimize disruption. The initial phase focused on establishing a robust backend infrastructure to support a dynamic content management system. The second phase involved refining user interfaces and integrating functionalities that facilitated self-service and personalized interactions.