Enhancing B2B Excellence with Strategic Integration
for DoorDash

While DoorDash successfully linked consumers to restaurants and stores, its interaction with business clients—particularly in managing and engaging local businesses—faced significant hurdles. The existing tools for B2B communication and lead management were inadequate, leading to inefficiencies in how the company engaged with and supported its business partners.

DoorDash adopted HubSpot’s CRM platform to enhance its B2B engagement strategy. This solution was chosen for its robust capabilities in lead management, data integration, and marketing automation, aiming to transform the company's approach to B2B communications.

With HubSpot, DoorDash revamped its lead generation and customer relationship processes. The platform enabled the creation of dynamic, easily customizable forms and landing pages, which simplified the capture and management of B2B client information. HubSpot’s automated workflows reduced manual data entry and cleaning, thereby freeing up the team to focus on strategy and engagement rather than tedious administrative tasks.