Cultivating Customer Loyalty
for Azul Linhas Aéreas

The airline sought to revamp its Tudo Azul loyalty program to enhance user engagement and data security. The existing system lacked the sophistication needed to manage sensitive customer data securely and provide a seamless user experience. With millions of users accessing the B2C system, it was imperative to adopt a platform that could handle high volumes of traffic while ensuring stability and scalability.

Azul chose Liferay Portal for its robust security features, ease of administration, and proven scalability. The platform's user-friendly management tools were particularly appealing, as they promised to simplify the learning curve for Azul's team responsible for portal operations.

The development of the Tudo Azul portal was guided by the need to create a highly personalized and intuitive user experience. Liferay’s flexible content management capabilities enabled Azul to tailor the portal’s functionality to meet diverse customer needs effectively. This included personalized content delivery that adjusted dynamically to user preferences and behaviors, enhancing overall engagement and satisfaction.