Building Stronger Customer Relationships
for Terräng

Terräng struggled to create personal connections with customers, effectively communicate product benefits, and adapt content consistently across multiple platforms. Static imagery and traditional marketing tools failed to capture the real-world applications of their gear—an essential factor in their customers’ purchasing decisions. Terräng needed a solution to convey their story and engage customers in a more dynamic way.

Terräng enriched their marketing strategy with interactive video content, featuring personalized messages from brand founders and ambassadors. These videos provided an authentic look into the passion behind their products and highlighted their real-world utility. A standout initiative was a live Q&A session with the founder of one of their partner brands, which resonated deeply with customers and achieved record-breaking engagement.

To further enhance customer relationships, Terräng used Life Inside’s automated video collector to gather authentic video testimonials from customers. These testimonials not only fostered trust but also created an invaluable feedback loop that informed future marketing strategies.

Terräng transformed its online presence by incorporating expert-guided product videos, live Q&A sessions, and customer-generated testimonials. The use of interactive content ensured consistent messaging across platforms, adapting seamlessly to different audiences. By incentivizing customers with discount codes to share feedback, Terräng turned customer engagement into a mutually beneficial experience, fostering loyalty and trust.