Revolutionizing Content Management
for Software AG

Software AG's matrix organization includes multiple business units and regional divisions, each with unique demands for creating and executing global marketing campaigns. The existing systems were siloed and lacked a centralized platform for planning and managing these diverse marketing activities, leading to inefficiencies and misaligned efforts across teams.

To address these challenges, Software AG adopted monday.com Work OS, attracted by its user-friendly interface and customization capabilities. The platform was chosen for its ability to integrate seamlessly with existing tools like Microsoft Teams and its flexibility in managing complex, multi-regional marketing campaigns. monday.com provided a single source of truth for all marketing and demand generation initiatives, enhancing alignment and collaboration across the organization.

The implementation process began with a trial involving five marketing team members who used the platform to document and share demand generation plans. Success in the initial phases led to broader adoption within the marketing team. To facilitate smooth integration, Software AG developed dedicated training resources and organized regular sync meetings, dubbed 'Dojo,' to share best practices and maximize the platform's potential.